2025, By the Numbers
In 2025, it took nearly twice the effort to remove the same number of deer as last year.
As overall densities decline in the areas we help manage, it takes more miles, sharper focus, better technology, smarter planning, luck, intuition, and people willing to grow and adapt to get the work done.
Having to work harder for the same outcome came as no surprise. For over a decade, this has been our plan.
Maybe there is an easier way to actively manage Maui's deer, but in our work, the hard way feels like the right way—always wild, always stress-free, and always utilizing this resource as food for our customers and community.
2025, BY THE NUMBERS
This year required 34,240 miles of off-roading, retiring six Polaris UTVs, wearing out 136 tires and 73 pairs of LaCrosse boots, fielding 568 pounds of Nosler ammunition, and shouldering 1.45 million pounds of deer from field to floor.
It also meant 884 washdowns, 2,489 knife sharpenings, 311 long days in cold rooms—carefully cutting, grinding, and packing.
We watched 311 sunrises, drank 3,369 cups of coffee, and went through over 7,000 scoops of Momentous Fuel and creatine.
That work resulted in our most important metric. 15,514 deer harvested and processed, producing 459,120 pounds of nutrient-dense food for customers and community.
Alongside harvest, we conducted 212,500 acres of thermal drone surveys. And for the first time in more than 18 years, we saw a measurable reduction in deer populations across the areas we work in.
In 2025, we introduced the first commercially aged, wild-harvested venison and our Always Summer Sausage. Marking two notable innovations that we're looking to build on in 2026.
Through our Holo ʻAi Program, we shared 49,583 pounds of venison, equating to 198,332 meals on Maui, and refilled community freezers more than 200 times.
We welcomed new team members and graduated others onward, while maintaining 38 full-time, on-island positions—economically diversified work that strengthens local food security and remains impervious to changes in tourism. More of what Maui needs.
It was an extraordinary year of working toward balancing Axis deer populations on Maui and a reminder that the closer we come to finding balance, the more tension it takes to hold it.
In keeping with past years, we wanted to share Maui Nui, by the numbers, 2025:
Mahalo nui to our team, our ʻOhana of customers and our mission partners for such an impactful year.
