OUR MISSION

To help balance Axis deer populations for the good of our environment, communities, and food systems.

For the shared health of people and place.

At Maui Nui, we wild-harvest Maui’s overpopulated Axis deer to help protect native biodiversity and help restore balance to our ecosystems. Each harvest helps the land recover and allows us to provide our communities and ‘Ohana Members with the healthiest and most delicious red meat on the planet. When you become an ‘Ohana Member, you make an outsized impact on our mission to provide clean, nutrient-dense food for the shared health of people and place.

Continue Reading About Our Mission

USDA-Approved, Stress-Free Harvesting

Every Maui Nui harvest happens at night, when deer are calm and unaware of our presence. Using advanced FLIR technology, our team can locate, inspect, and harvest each animal quickly and humanely—without baiting, fencing, or confinement of any kind. Our method is USDA-approved and inspected in real time. A federal inspector is present for every harvest, ensuring each animal is safe for human consumption.

Since wild venison is classified as exotic meat, we voluntarily cover these inspection costs ourselves, something conventional producers don’t have to do. The result is a process that’s not only ethical and precise, but one that helps honor the animal and the environment.

Stress-Free Harvesting

Purposeful Technology

We use FLIR infrared technology to locate Axis deer at night, quietly and without disruption. This allows us to harvest with accuracy while the animals remain completely unaware of our presence. When animals experience stress before harvest, their bodies release lactic acid, which affects both flavor and food safety. By removing that stress entirely, we protect the integrity of the meat. Exceptional tenderness. Remarkable taste. Unparalleled nutritional quality.

LEARN MORE ABOUT OUR HARVEST METHODS

When we say nutrient dense, we mean it:

Protein - 21G (43% DV)

Protein is important for cellular growth and it provides our tissues with protective strength. It sparks our metabolism and energy production, helps regulate our body chemistry, and maintains our body’s PH.

Niacin (B3) (41% DV)

Niacin (B3 or nicotinic acid) is the most stable B vitamin and, as a part of two coenzymes, it is involved in more than 50 metabolic functions in the body. Niacin helps maintain cholesterol levels, provides energy to cells, stimulates circulation, and supports a healthy nervous system. Increased Niacin is needed for athletes, during pregnancy/lactation, and during periods of growth.

Vitamin B12 (24% DV)

Vitamin B12 (cobalamin) is the only vitamin to contain the essential mineral cobalt.

B12 is well known for its energy and cognitive functions, but is also needed in the formation of red blood cells, DNA, and synthesis of the myelin sheath that insulates your neurons. It plays a critical role in the growth and appetite of children.

Choline (11% DV)

Choline is an important new member of the B vitamins and was deemed the “memory vitamin”. It is nestled into the fat layers of the membranes of every cell in the body and is the only vitamin that crosses the blood/brain barrier to be involved in brain chemical metabolism. Choline also serves in fat utilization in the body and detoxification.

Selenium (19% DV)

Selenium is an incredibly important trace mineral with numerous health benefits. It functions as a component of glutathione peroxidase, an enzyme responsible for the antioxidant properties of glutathione. Selenium supports cardiovascular health, heavy metal toxin protection, thyroid function, cognitive health, as well as growth, development, and fertility.

Chromium (83% DV)

Chromium is an essential part of the glucose tolerance factor (GTF) and is vital in regulating carbohydrate metabolism. It can enhance insulin function and support the proper use of glucose in the body as well as aid in energy production.

Zinc (14% DV)

Zinc is an essential mineral well known to support the immune system and metabolic function. Luckily for you, it is best absorbed in animal meats where it is free from binding phytates. It also has an important role in transporting vitamin A into the blood, thus contributing to healthy skin.

Heme Iron (11% DV)

Heme Iron is the most bio-available form of iron and is extremely hard to source at significant levels, even in red muscle meats.

Proper iron intake can support overall strength, vibrancy, and immune function as well as improve fatigue and stamina. The lack of iron means we produce less hemoglobin and therefore supply less oxygen to our tissues.

*Daily Value per 3.5 oz serving and a 2000 calorie diet.