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OUR STORY

Our founders wanted to create a company focused on balance instead of business. This is their story.

About Us

“What’s Good for the
Planet Is Good for Us.”

- Kuʻulani Muise

We believe that striving to be in balance with nature supports abundance for all. By actively managing Hawaiʻi’s Axis deer populations as a food resource, we hope to inspire more place-based solutions that focus on the health of our environment, and by extension, the health of the communities and systems that it sustains.

Jake Muise

CEO & Founder

Jake was born and raised in Northern Canada. Adventurous and inquisitive, he followed his gut to Hawaiʻi for college as a D1 athlete. During his years at Mānoa, he was taken in by a Molokaʻi family which was where his relationship with Axis deer began—over holidays and summer breaks, alongside multi-generational subsistence hunters. Over the years, his fascination and respect for this animal grew and after founding a research-based non-profit, the Axis Deer Institute, he took on several projects managing Hawaiʻiʻs invasive ungulates.

Maui Nui grew out of his passion to create a full-bodied solution that saw Hawaiʻiʻs deer as both a non-native species in need of active population management as well as an incredible food resource whose sustainability and viability needed to be ensured in the long term. For Jake, hunting and environmentalism in Hawaiʻi are inseparable parts of the same set of actions and concerns.

Jake Muise

CEO & Founder

Jake was born and raised in Northern Canada. Adventurous and inquisitive, he followed his gut to Hawaiʻi for college as a D1 athlete. During his years at Mānoa, he was taken in by a Molokaʻi family which was where his relationship with Axis deer began—over holidays and summer breaks, alongside multi-generational subsistence hunters. Over the years, his fascination and respect for this animal grew and after founding a research-based non-profit, the Axis Deer Institute, he took on several projects managing Hawaiʻiʻs invasive ungulates.

Maui Nui grew out of his passion to create a full-bodied solution that saw Hawaiʻiʻs deer as both a non-native species in need of active population management as well as an incredible food resource whose sustainability and viability needed to be ensured in the long term. For Jake, hunting and environmentalism in Hawaiʻi are inseparable parts of the same set of actions and concerns.

Kuʻulani Muise

Brand Director & Founder

Growing up on the small island of Moloka’i, Kuʻulani was raised with a deep sense of the interconnectedness of people to place and to one another and that the health of these relationships are integral to living and thriving on an island. Befittingly, conservation and environmental activism was a family affair throughout her formative years and into the present day. After meeting Jake during one of his summers spent on Moloka’i, she worked in Archaeology until they decided to start a family.

Ku’ulani is a firm believer in the power of story and, while raising children, turned to writing and illustrative work as modes of storytelling. Within Maui Nui, she works to tell authentic stories—stories that are distinct in voice and unique to place, stories that she hopes will serve as conduits for both continuity and change. She and Jake, along with their three young children and an excessive amount of farm animals, reside in Kahua, Hawaiʻi.

Kuʻulani Muise

Brand Director & Founder

Growing up on the small island of Moloka’i, Kuʻulani was raised with a deep sense of the interconnectedness of people to place and to one another and that the health of these relationships are integral to living and thriving on an island. Befittingly, conservation and environmental activism was a family affair throughout her formative years and into the present day. After meeting Jake during one of his summers spent on Moloka’i, she worked in Archaeology until they decided to start a family.

Ku’ulani is a firm believer in the power of story and, while raising children, turned to writing and illustrative work as modes of storytelling. Within Maui Nui, she works to tell authentic stories—stories that are distinct in voice and unique to place, stories that she hopes will serve as conduits for both continuity and change. She and Jake, along with their three young children and an excessive amount of farm animals, reside in Kahua, Hawaiʻi.

THE
MEANING
BEHIND
MAUI NUI

Over epochs of time, their separate volcanoes sank into the sea and the saddles between them flooded with water, leaving behind four distinct islands. Besides their ancient geological ties, there is another unique trait that links the islands of Maui, Molokaʻi and Lānaʻi together: The existence of Axis deer.

Introduced in 1868 to the island of Molokaʻi by King Kamehameha V, this unique species of deer started out as a group of eight. Today, there are over 100,000. While it might seem like a thriving deer presence in Hawaiʻi could be a good thing, these population booms are occurring on islands with very finite resources.

Maui Nui reminds us that everything is connected. Properly managing the Axis deer population does more than help balance Hawaiʻi’s ecosystems, it’s good for our agricultural systems, for human health and the health of the deer themselves.

Maui Nui is a modern geologists’ term for the prehistoric Hawaiian island that was once made up of the islands of Maui, Molokaʻi, Lānaʻi, and Kahoʻolawe.

The meaning of Maui Nui

THE
MEANING
BEHIND
MAUI NUI

Maui Nui is a modern geologists’ term for the prehistoric Hawaiian island that was once made up of the islands of Maui, Molokaʻi, Lānaʻi, and Kahoʻolawe.

The meaning of Maui Nui

Over epochs of time, their separate volcanoes sank into the sea and the saddles between them flooded with water, leaving behind four distinct islands. Besides their ancient geological ties, there is another unique trait that links the islands of Maui, Molokaʻi and Lānaʻi together: The existence of Axis deer.

Introduced in 1868 to the island of Molokaʻi by King Kamehameha V, this unique species of deer started out as a group of eight. Today, there are over 100,000. While it might seem like a thriving deer presence in Hawaiʻi could be a good thing, these population booms are occurring on islands with very finite resources.

Maui Nui reminds us that everything is connected. Properly managing the Axis deer population does more than help balance Hawaiʻi’s ecosystems, it’s good for our agricultural systems, for human health and the health of the deer themselves.

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