
Founders’ Letter
Approaching Equilibrium
An update from our Founders
Twice in our history, demand for our products has met our harvest capacity on Maui. Both times, we moved too fast, communicated too late, and many of our customers had access to less than what they wanted. We now know we will be approaching that equilibrium for a third time in 2026.
Equilibrium is a good thing. It is proof that our mission to balance deer populations on Maui is working, due, in no small part, to the support and impact of our incredible ‘ohana of customers who have supported this mission for years.
Starting April 2nd, we are introducing purchase limits for fresh cuts, snacks, and supplements. Throughout the month of March, our goal is to make sure you understand what these changes mean for you and the steps you can take to get what you want for years to come.
FOR MEMBERS (Customers with an Active Subscription)
If you are an ‘Ohana Member or become a Member in March, your current subscription—quantity, pricing, and flexibility—will be honored as a legacy membership.
FOR NON-MEMBERS
If you currently enjoy our products through one-time purchasing, we strongly recommend you subscribe to your favorites before April 2nd.
With so much love, always,
Jake & Ku'ulani Muise
Co-Founders