before beef, there was venison
The Original Red Meat
“With the beef industry jacking up prices and putting the squeeze on ranchers, everyone at The Shawn Ryan Show have been eating a lot more Maui Nui. We love the jerky sticks, the Always Summer Sausage, and the Bone Broth. Delicious stuff. Insane protein-to-calorie ratio. No sugar. Easy enough and good enough to eat every day. And we all feel great.
Personally, I’ve been eating Maui Nui wild-harvested axis venison for months now. One of the healthiest proteins on the planet, it tastes amazing. Plus, Jake and his team have a mission that I can get behind. They’re providing balance to Maui’s ecosystem by harvesting Axis deer humanely and giving back to their community.”
—SHAWN RYAN
Shawn's Favorites
USDA-Approved, Stress-Free Harvesting
Every Maui Nui harvest happens at night, when deer are calm and unaware of our presence. Using advanced FLIR technology, our team can locate, inspect, and harvest each animal quickly and humanely—without baiting, fencing, or confinement of any kind. Our method is USDA-approved and inspected in real time. A federal inspector is present for every harvest, ensuring each animal is safe for human consumption.
Since wild venison is classified as exotic meat, we voluntarily cover these inspection costs ourselves, something conventional producers don’t have to do. The result is a process that’s not only ethical and precise, but one that helps honor the animal and the environment.
Purposeful Technology
We use FLIR infrared technology to locate Axis deer at night, quietly and without disruption. This allows us to harvest with accuracy while the animals remain completely unaware of our presence. When animals experience stress before harvest, their bodies release lactic acid, which affects both flavor and food safety. By removing that stress entirely, we protect the integrity of the meat. Exceptional tenderness. Remarkable taste. Unparalleled nutritional quality.
I’m impressed
I’ll admit, I was a little skeptical of the value proposition of Maui Nui. It is priced at a premium and I’m generally someone who hunts for bargains. That being said, I am willing to invest in this product because of the incredible quality. It is truly one of the best-tasting jerky sticks on the market—I’ve tried many. I also support the backstory and mission. If you’re not familiar, watch the video on their website. And the macros on this product are elite. I highly recommend.
Tina F.
Delicious and powerfully beneficial!
I love venison, so to have a bone broth available is amazing, especially from Maui, as I live on a neighboring island, Oahu. Feels like I’m still supporting local & this broth has changed my lifestyle, my gut feels better after one week. I’ve also used it to replace coffee in the morning! Something warm & delicious to wake up to but not harming me the way coffee can.
Skylar
Yummy Summer Sausage + Great Energy
I love this new summer sausage. It provides me with so much energy in a high quality protein snack or light meal. I love the flavor of the pink peppercorn, and I can’t wait to receive my next order.
Connie H.
Best of the best
Incredible. From delivery speed, packaging, and story behind the product, it is as good as it gets. The taste is incredible. We eat before workouts and as a healthy snack during the day. Love Maui Nui!
Peter H.
Why Venison?
A superior source of protein
Categorically superior to beef across every meaningful metric—from protein efficiency and fat composition to vitamins and minerals—venison is naturally lean, high in bioavailable nutrients, and free of disease and stress caused by confinement.
Venison’s impressive B-vitamin profile outperforms beef by wide margins.
Helping improve mitochondrial function, metabolic health, cognition, and detoxification, B-vitamins are essential to longevity and performance, of which venison is an excellent natural source.
“A wild Axis deer has a choice to eat exactly what it wants, moving through some of the most fertile slopes on the planet.”
— JAKE MUISE
CEO & COFOUNDER, MAUI NUI
Wild-Harvested Axis Venison from Maui
Axis venison is even better
Axis deer graze open grasslands and browse native and naturalized shrubs across Maui. This diverse forage—fed by rich volcanic soils—yields meat that is dense in micronutrients.
Independent laboratory analysis confirms the remarkable link between geography and nutrition. With nearly 22 grams of protein per 100 calories and superior levels of iron, zinc, and B vitamins, Axis venison from Maui contains naturally occurring creatine and omega-3 fatty acids at levels that exceed premium grass-fed beef.
Download our Venison Recipe Book
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